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Aligning for Innovation

Explore the process of defining and coordinating key business components to foster a culture of innovation.

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Have you ever had a great idea for innovation at your organization that ended up meeting resistance from your team? You’re not alone! 

In today's rapidly evolving financial landscape, achieving innovation alignment within your organization is crucial for success. You have to sell to your internal team before you can expect success in adoption and launch internally and externally.

During this session, you will gain valuable insights into how to achieve team alignment and explore real-life examples of alignment success and how to avoid internal roadblocks while innovating. We will delve into the common pitfalls that lead to innovation failure, such as not thinking long term, misaligned incentives, and a lack of innovation mindset. 

Our speakers include Seth Schaefer, CEO of Rivermark Credit Union, Chary Krout, Co-Owner and Partner at Cultivate, and Lisa Huertas, Chief Strategy and Growth Officer and Executive Vice President at FTSI, as they provide practical strategies and actionable steps to execute innovation alignment effectively.

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Key Takeaways

Overcoming Alignment Challenges

Understand the critical factors contributing to innovation failure and how to overcome them.

Strategies for Innovation

Gain practical strategies to foster innovation alignment within your organization.

Executing Innovation Internally

Learn effective techniques to execute innovation alignment, including communication, active participation, and involving key stakeholders from the start.

Meet Our Speakers


Seth Schaefer | President/CEO, Rivermark Community Credit Union

Seth Schaefer has worked at Rivermark Community Credit Union for 20 years acting as a strategic thought leader on member experience with a focus on insight-driven service and technology integration. Prior to the President and CEO role, Schaefer held various positions in the credit union, including operations, lending, marketing, and technology.  


Chary Krout | Co-Owner & Partner, Cultivate

For over 25 years, Chary has dedicated her career to coming alongside employees and leaders, helping them solve problems, and creating better workplaces for everyone. Chary believes in leveraging data to improve culture and has helped organizations successfully discontinue traditional performance programs and connect employees and managers more frequently. With the belief that culture is owned by all, she finds ways to engage employees in their experience, driving higher levels of engagement and a sense of belonging. A true Pacific Northwest native, Chary loves the outdoors. You can find her hiking, enjoying a baseball game, wine tasting, or getting away to her family cabin in The Gorge.

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Moderator - Lisa Huertas | Chief Strategy & Growth Officer & EVP, FTSI

Previously serving the industry as the Chief Experience Officer for a technology-forward credit union, Lisa has compelling insight for financial institution leaders. For more than 20 years, Lisa has worked with bank and credit union leadership teams to understand and develop their vision, strategy, culture, and critical technology.